East London is full of passionate people with strong views. A few loathe the place but most love it. I would hate to live somewhere where people feel nothing much about where they live, and could easily swap it for somewhere else tomorrow.

East London is definitely not beige.

Many people I have met describe it as the friendliest place they’ve lived in London, and this for a place where the vast majority of its residents come from elsewhere. It is a place with its roots still firmly in east London soil, whose born and bred are known for their warmth and humour.It is a place well worth getting to know.
Over the years it has become a magnet to a large and diverse creative community, many whom are willing to donate their skills to benefit the local area.
It is a place for individuality, but also working together.
It is a place worth celebrating. Hence E List.
The E List is about spreading the word not only of what is happening in East London right now, but also tales of what has gone before and what people dream of next.

Paul Lindt